Articles

 

(c) 2003   These articles are excerpted from Complete Self-Employment Guide for Complementary and Alternative Health Professionals by Lori E D'Ascenzo.  Learn more about this book

21 Feb 2008    Hot Tips for your Home Office
 Just because you have an office in your home doesn't mean you need to hide as though you are doing something illegal or wrong. Sadly, that's what most home-office Alternative Health professionals do! They try to stay invisible.

But, how does that help you build a thriving business? How does that help you feel confident and really proud of what you do?

Here are some critical items you need for your home business if you want to attract clients and keep them coming back.  They're inexpensive and easy to do.

 
3 Dec 2007    How to Write a Media Release

Create newsworthy deeds or events that get people talking about your company and catch media attention.  It's FREE advertising!

Whether it is your grand opening, the launch of a new product or service, or an award you have won, use every opportunity that comes your way to get your name in the news or on people’s minds. Even a timely letter to the editor can create notice for your business.

 
3 Dec 2007    How to Choose the Right Ad Venues

Advertising requires planning, implementation, constant evaluation and adjustment, especially in first year. Un-planned, un-co-ordinated efforts can be costly and ineffective.  You don't have money to waste on ineffective advertising. Here's how to choose wisely ...

 
3 Dec 2007    The Essentials You Need to Attract Clients
There are 4 basics to attracting clients.  Do you know what they are?
 
3 Dec 2007    Your Best FREE Way to Advertise
Treat your answering machine as an advertising medium 
 
28 Nov 2007    How many clients do you need?
 
22 Nov 2007    100 Most Powerful Words to Use in Advertising
There are words that elicit a stronger response from readers.  Do you know what they are?  Here are 100 powerful words to use in your ads ...
 
22 Nov 2007    How to Create a GREAT AD!

We are bombarded by up to 30,000 advertising messages every day. How can you penetrate through this current state of information overload to get the consumer’s attention?

 
22 Nov 2007    How to Exhibit in a Trade Show
Trade shows and special events are exceptional ways to expand your business. They provide networking contacts, introduce you to products, services, equipment, information and experts you may need for your business, and expose you to new markets and potential customers.

Unfortunately, more than 80% of exhibitors waste the opportunities provided by trade shows. It isn’t enough to simply have a presence at a show. Successful booths require strategic planning, organization and networking skill. Learn how to maximize your trade show experience

 
22 Nov 2007    How to Choose a Business Name

Your business name is your most basic and primary means of advertising your services or products. It says who and what you are. Make certain you choose the right name!

 
22 Nov 2007    Employment Vs Self-Employment
Is it better to work for yourself or someone else?  Learn the advantages and disadvantages of both before you decide
 
22 Nov 2007    How to Calculate your Professional Fees
 What should you charge for products? Professional fees and product prices are based on mathematical formulas. Sometimes this is easy to establish. Sometimes it can be very complex.  Here's how to set your fees ...
 
21 Nov 2007    Are you RUNNING Your Business or GROWING it?
Creating a successful business requires strategic planning, not just day-to-day busy-ness. The difference between success and mediocrity depends on whether you are running your business or growing your business.  Don’t get lost in the day to day running of your business and miss striving for something larger.  Think ahead to what you want to accomplish in the long run.  Here's how ...
 
21 Nov 2007    How to Create a BUSINESS PLAN
How do you know if you can actually make a living at what you want to do? You need to ask yourself and others a few important questions.  Here are the right questions to ask ... 
 
18 Nov 2007    Why Humility will Kill Your Business

Many alternative health practitioners believe that humility is an important aspect of helping others. While this is true to a certain extent, a positive and accurate self-image is also important. Without strong self-awareness a person lacks confidence, self-esteem or belief in their ability to be of real and practical value to the world.

Humility will prevent you from promoting your services aggressively and effectively. It also prevents you from being rewarded appropriately for your efforts and the value you provide to others.  And that prevents you from sharing your wonderful talents and gifts. It also denies others the benefit of your abilities, because, if they don't know about you, they will have to patronize the services of someone else.

 
18 Nov 2007    Career Bigamy

Do you work at another job to support yourself, possibly even doing something you dislike, just to earn a living? You are committing career bigamy! ... cheating on your true love and passion--Alternative Health in a compromise for safety.

 
18 Nov 2007    Poverty Consciousness

Many people who suffer from financial restrictions, or have values that focus on spiritual or esoteric concepts. Unconsciously they prefer to feel good about themselves spiritually, rather than materially.  The universe does not care how much you have or how much you get--only the PATTERN that you create.  You probably are not consciously aware of your value system and how your mental pattern affects your material success. To determine your values, answer this question....

 
18 Nov 2007    Take the TEST

When you become certified as an Alternative Health professional, you will have a choice to work for yourself, or look for a job in a spa or health centre.  Take this quick and simple test to see if you have what it takes to work for yourself. 

 

 
17 Nov 2007    Your Self-Employment Options

One of the most strategically critical decisions you will make is where to locate your health practice.  Experts say there are only three reasons why a business fails....location...location...location!  

Whether you are working for yourself or are employed, in the health and wellness industry you have lots of options, including doing both simultaneously. Study the pros and cons of each of these types of business situation to determine the best choice for you. Then carefully and methodically search for your ideal place

 

 
17 Nov 2007    Training & Certification Costs vs Earning Potential

How much can you earn as an Alternative Health professional?  Compare what is involved, such as the cost of training, certification, licencing, and equipment and the amount of time it will take to become certifified, with the amount of money you can earn as a Complementary and Alternative Health professional.  By having an idea of your potential earnings, you can decide if the investment of time and money is truly worthwhile for you. 

 
17 Nov 2007    10 FREE Ways to Promote your Services
There are lots of free or inexpensive ways to promote your business. Sometimes the best methods are the least obvious.  Here are 10 easy ways ...
 
17 Nov 2007    False Beliefs

90% of your behaviour is dictated by your subconscious mind.  In other words, you aren't even aware of the thoughts, feelings and beliefs that are directing your life.   As T Harv Ecker explains "It's not what we don't know that prevents us from succeeding.  It's what we know that just ain't so that is our greatest obstacle."  Learn some of the misconceptions about Alternative Health that may be holding you back

 

 

 


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