How to Attract Clients   "There are 2 reasons your business is not growing. 1. Not enough people know about it. 2. They DO know about it"  Roy H Williams   RULE # 1  TELL PEOPLE ABOUT YOUR SERVICES! Whether or not you realize it, you are continually selling yourself. You put your best foot forward when meeting anyone. Why? You want them to like you!  You are trying to win their respect, attention, friendship, patronage or loyalty. You are sellling yourself when you do things to attract a potential mate. You groom yourself to look your best, smile, act pleasant and agreeable, tell your date all about yourself, and learn about them in return. You hope that they will buy what you are selling—you!  That is marketing.   Resenting promotion is one of the greatest obstacles to success.  People who have issues with selling and promoting themselves are usually broke.  It's obvious!  How can you create a thriving health practice if you aren't telling EVERYONE about you, your products and your services?  'When you have a special skill or talent that can help people, you have a moral obligation to tell them."  Jay Abraham An aversion to promoting yourself isn't humility.  It is a projection of your own fear of rejection and a lack of faith in what you offer.  People who have a problem with promoting their services don't fully believe in themselves or their product.  And that can prevent you from being rewarded appropriately for the services and value that you provide to others. Why being HUMBLE kill your health practice fast!  Do you really believe in the product or service you are offering?  Do you really believe that what you do will benefit people?  Then is it appropriate to hide your services from the people who need it? ... or make them work hard to find you? ... or allow only a select few to access your services by referral? Suppose you suffered from arthritis, and you met somoene who had a cure for arthritis, but they never mentioned it to you.  How would that make you feel? If you really believe that what you have to offer can truly assist and benefit people, then it is your duty to tell them about it.  It is up to them to choose whether or not to take advantage of the opportunity to be helped.   TAKE THIS QUICK TEST   Rate the service or product you want to offer from 1-10 in terms of its how much you believe in its value.  Are your results anything but a 10?  Revise your product or service to increase its value.  Are your results low?  Stop offering that product or service and find a product or service you truly DO believe in!

I want to ATTRACT NEW CLIENTS.  Where do I start?  How many clients do I need to make a living as an alternative Health professional?  The easiest FREE WAY to attract clients 10 FREE (and easy) WAYS to attract clients Hot tips for a home office How do I CHOOSE the RIGHT ADVERTISING MEDIA for me? How do I CREATE a COMPELLING AD that gets great results? Health and wellness statistics that will make your health services more compelling to others I have a newsworthy story.  How do I let the newspapers know? It costs a lot to exhibit at a trade show.  How do I ensure I attract lots of clients from a TRADE SHOW? TIPS FOR ATTRACTING CLIENTS Do I need a WEBSITE? ADVERTISE in Healthy Lifestyle Resource Directory   In CAM Professionals' Complete Guide to Attracting Clients you will learn easy ways to attract clients, including many FREE ways.  You'll een get step-by-step instructions.  Simply choose whichever methods fit your budget and will work best for you!  CAM Professionals' Guide to Attracting Clients will help you make the best choices and get the best results.  That can mean thousands of dollars in savings, and thousands of dollars in added revenues.

How much time and money should I spend promoting my health practice? Let's put it this way ... if people don't know you exist, you won't be in business very long! You can have the best products in the world or be the most skilled at what you do....but if you don't continually tell everyone, someone else will get all the business that should be coming to you.  That makes promoting your services even more important that performing your services!

Think of marketing as a strategy for achieving goals that you set.  You won't have clients or a full appointment schedule if you don't spend time increasing public awareness of you and your services.  That means in your first few years of self-employment, you must devote 40% of your time to marketing your business, and spend up to 25% of your income on various ways to advertise and market yourself.  Think of the time and money you invest in marketing as an investment strategy.  You strategically invest time and money into growing your client base and receive increased revenues in return.  The goal is to get the highest return for your investment.  After you have attained a full-time appointment schedule on a regular basis, you can reduce your advertising budget to about 11% of your gross annual revenue.  You cannot EVER stop advertising or marketing your services, because you constantly have to remind your clients that you are still there to serve them.  You will also have to constantly replace clients.  Even your most loyal clients will eventually stop seeing you because they re-locate, get better, die, or aren't happy with your services.  Would you like to see some FREE ways to promote your business?

Here are some more great MARKETING TOOLS to assist you ..... Custom Canadian postage stamps with your name and picture on them.  Give packages of them to your regular clients as gifts or rewards for referrals.  Everyone uses stamps, and a novel stamp with your picture or name on it will be especially remembered ----------------- Advertising for Niagara Region Complementary and Alternative Health professionals  www.healthylifestyledirectory.com  Niagara's Healthy Lifestyle Resource Directory targets 100% of the consumers who want your services and products --------------------- Learn how to write articles to promote your business.  If you publish articles, e-books or white papers, remember to put a copyright statement on everything you write. To automatically generate the copyright symbol © in Word, type the letter C between two parentheses like this: (C). -------------------- Great deal on business cards! Get 5000 full colour 2-sided business cards for just $99 + tax. Camera-ready art work must be supplied. Contact Rose Impressions 905-945-4402 roseimpressions@cogeco.ca   ---------------------- GET LISTED ON THE NIAGARA DIRECTORY for just $49.99/year. Advertise your business to over 1000 unique internet visitors every day ----------------------

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